Letter from Cyclist.ie to Advertising Standards Authority for Ireland re: ASAI finding ref no. 19340 for unknown complainant regarding ‘Unilever’ presses advertorial for ‘Flora’ spread and active lifestyle ‘Cyclist.ie’ is the umbrella body for the various cycling advocacy groups throughout Ireland. We are the member for Ireland of the European Cyclists’ Federation. Our goal is to see a vast increase in the numbers of Irish … Continue reading Decision of The Advertising Standards Authority of Ireland to require Unilever to pull its Flora advertorial in The Irish Daily Mail is regrettable
Tag: Health&Safety
Just in case you thought that the Nanny State had gone away, think again. In fact, make that the Mammy State, because nobody but a brooding, finger-wagging, cross Mammy could take exception to the vision of a Sound of Music-style family meandering through the woods on bicycles. The Mammy in question is the Advertising Standards Authority for Ireland and the outrageous behaviour they espied consisted … Continue reading Mammy State ruling is verging on the ridiculous
PEDESTRIANS, CYCLISTS and bikers in the Dublin area are to be targeted by Gardaí as part of a new high-profile road safety campaign. The “casualty reduction” plan, launched yesterday, will see “the full rigours of the law” applied to cyclists who go through red lights, cycle on footpaths or travel the wrong way on a one-way street facing increased levels of Garda enforcement. Read article
With 13 cyclists killed in September so far in Britain, Rob Penn and Gerhard Weiss debate whether our roads are too risky to brave on two wheels. Read article
People have always wanted to reach destinations quickly, safely and efficiently. But as the UK transport environment has become increasingly complex, transport’s impact on health has become unnecessarily harmful – to the point where it is a significant cause of morbidity and mortality. Read article | Download full report Nothing new here for likely readers of this blog, but good to see the BMA flying the flag. … Continue reading Healthy transport = Healthy lives
Some situations seem far more dangerous to us than others, but the perceived risk is often quite far from the truth, writes NIAMH DORNAN … If we look at the numbers only, a different picture can emerge. The lifetime risk of dying in an air crash is 1 in 7,178, according to the National Safety Council of America. This is far lower than the 1 in 98 … Continue reading Which do you think is riskier?
Survey finds that just 10% use their bikes as their main form of transport, but 35% would switch to cycling if roads were less dangerous. Read article It would be surprising if the perception in Ireland was much different A white ghost bicycle parked at Kings Cross in London
A tiny proportion of accidents involving cyclists are caused by riders jumping red lights or stop signs, or failing to wear high-visibility clothing and use lights, a government-commissioned study has discovered. Read article Cyclists’ lobby group CTC said the report needed to focus on driver behaviour rather than issues such as cyclists wearing helmets.